You’ve heard of the age-old phrase “If you can’t beat them, join them”? That’s exactly what you should be considering doing. If you’ve got a frown on your face from that disparity in numbers – be worried, as it will only get worse. Compared to that, 17 percent contacted a real estate agent first. If you’re a real estate agent and have worked based on referrals, cold calls and other traditional methods, let me share some thoughts with you.Īccording to the National Association of Realtors (NAR), in 42 percent of home buyers in 2017 took their first step towards their purchase by looking online for properties that were available for sale. The world is moving towards an entirely digital age and if you think your industry won’t be affected, think again.
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